Terra Institute is a strategy consultancy company and a centre of expertise for innovation and sustainability. We are active in various sectors of business, developing and implementing sustainability strategies that strengthen companies’ position on the market while simultaneously boosting their positive impact on society and the environment. Our team consists of 25 consultants working in Italy, Germany, Austria and Switzerland.
Meaningful projects for the world
Our superordinate system is the earth. Our objective is to reconnect people and systems to the living network and to write and spread a new story about the role of economy and business making.
We want to facilitate a system change and enable companies to be part of the solution and no longer part of the problem. We consider social and ecological responsibility as well as quest for personal meaning as the success factors of the 21st century, which determine and increase sustainable profit.
The role of the Terra Institute and its cooperation partners is to be a center of excellence for innovation and sustainability for companies and society
It was a time in which the founders of Terra Institute started putting several question marks on their lives: Günther Reifer on the sense of his job as marketing and sales director in a big furniture corporation, and Evelyn Oberleiter on the sense of our economic system, on both the jobs she was doing at that period and on the interconnections among health, happiness and ethics.
“We attended several retreats, we meditated a lot and we tried different life styles. We met the Nobel Peace Prize laureate Mohammad Yunus who showed us how companies can play a very constructive role in finding the solution to pressing global issues. We then explored and tried to clarify our inner motivation for work and for life. This quest brought us in Sekem, Egypt, where we had the chance to spend some days with the founder of this community Dr. Ibrahim Abouleish. What we experienced there was a brand-new culture of working and doing business: meaningful, inspired and ethical. Abouleish used to meet every single morning with his managers for a round of discussion and exchange on their personal and spiritual development. This connection among humanity, business and nature touched us in a profound way.”
After their journey in Egypt, they decided to start again from scratch: Günther left his job and Evelyn interrupted her traditional consultancy projects.
“In 2009 we founded the Terra Institute, whit the purpose of initiating only meaningful projects and of accompanying companies on their way towards ecological sustainability, social justice and personal development and self-fulfillment. After nine years, we are even more motivated than then and we can rely on a team of 25 committed persons.”