Sustainability and innovation in companies

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The corporate strategy links a company’s mission with its practical implementation in terms of business activities, positioning and new business models. A strategy must provide clear objectives, a well-defined action plan and a coherent structure within which to operate. In this context, Corporate Social Responsibility (CSR) becomes a framework for the integration of various business management systems.



Cultural and organizational development is a process of continuous learning that involves all people and processes in a company. Its premise is that raising awareness among individual employees allows to reduce the adverse effects of unsatisfactory relationships and mismanaged interpersonal conflicts. Its benefits include more effective meetings, shared decision-making processes, clearer and more streamlined communication and organizational learning. Ultimately, cultural and organizational development fosters a more motivating work environment and constructive relationships that facilitate a better realization of shared goals.



In a circular economy, waste no longer exists – the effective use of materials allows a productivity of up to 100%. The circular approach presupposes an optimized use value of products, the use of renewable resources and complete recyclability and re-usability of products. It involves new business models and new forms of collaboration among various actors – product development, procurement and marketing departments, suppliers, competitors, public institutions and the civil society. Sustainable products embody the circular approach already from the design stage and represent a driving force for innovation and sustainability.

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What our clients say

The Terra Institute has helped us rework our product development approach. Thanks to this process, transparency and collaboration have improved

Rupert FreutsmiedlDr. Babor GmbH & Co. KG I Supply Chain Management Director

The Terra Institute accompanies and supports Lily Deutschland outstandingly along the development process of a sustainable business model. In particular, the moderation of transformative dialogues allows us to move toward a further expansion of awareness and stimulates a profound reflection and adaptation of our paradigms, our model, our strategy

Stefan BauerGlobal Consultant, Global Leadership Development - Eli Lilly and Company

The Terra Institute Team has supported us very positively within many projects. These encompass leadership development towards a people oriented corporate culture and the development of a systemic mission and vision as a learning organization. Thanks to this cooperation we not only have been able to enter new markets and thus acquire new clients, but we have gained a deeper understanding of what being a team means. We have become more authentic as a company and in turn more attractive for young talents as an employer. We are thankful for the valuable time spent together

Andreas ReichelCEO Apparatebau GmbH

The strategic development process done together with the Terra Institute team was profound and comprehensive. The practical relevance of the whole project and the valuable inputs regarding sustainable business making are paying off in the day to day work.

Herbert NiederfrinigerCEO Reinverbund GmbH - Soligno

The WWF Germany has been growning substantially over the last years and is now adapting its internal processes with help from the Terra Institute. Terra Institute is outstandingly succeeding in applying appropriate tools for process optimization. Our highly-motivated coworkers have been integrated empathically and the process has continuously been aligned with our mission: preserve biodiversity for a living planet, for us and for our children

Christoph HeinrichBoard memeber departure Nature Conservation